Ten Ideas to Better Reach and Convert Holiday Shoppers

FROM Affiliate Blog by Shawn Collins

Performics and the e-tailing group have released ten tips for affiliates to maximize commissions during the holiday season.

Here are their Ten Ideas to Better Reach and Convert Holiday Shoppers:

Centralize and prominently position free shipping offers: shoppers flock to these

Create a sense of urgency: remind shoppers of the number of days until Christmas

Create a suggestions page: provide gift recommendations segmented by price/recipient

Inspire impulse holiday purchasing: showcase top sellers, editor’s favorites, etc.

Make finding merchants and merchant offers simple: visibility leads to conversion

Aggressively promote sale offers: segment deals by percentage/dollar off, just added sales,
soon to expire sales, etc.

Remember last minute shoppers: highlight gift certificates during final shopping days

Ensure timely delivery: note stock status/shipping availability at merchant/product level

Support the brand: provide shoppers with comprehensive contact information, including
FAQ locations and store-based information

Think long term: collect email opt-ins for future alerts, newsletters, etc.

Posted by Anita on 11/21 at 04:16 PM

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